Sustainability Brand at UC
Working with University of Cincinnati Planning, Design and Construction, I was asked to design a logo and brand for the Office of Sustainability.
Goal:
They wanted a logo to communicate that they are a University of Cincinnati organization, that could also exist separately from the school. I briefly explored conceptual options while hand sketching, discovering that the most successful way to communicate the Office of Sustainability’s commitment to UC was to take inspiration from the parts of UC’s existing logo to develop a mark of sustainability.
What I Learned:
During the process of designing this logo, I learned how to thoroughly study an existing brand/logo in order to effectively compliment it. This also came in handy when applying my logo to practical designs later on.
Ideation
Digital Sketching:
Initial Design Options:
Fall 2026 Event Calendar
Refinement
Primary Design Options:
Final Brand Package:
Application
Throughout the rest of my time alongside the Office of Sustainability, I applied my brand design to event posters, social media posts, and more.
Social Rides Flyer Post
Bike Kitchen Survey QR Code Poster
